Perhaps that's why it stings so bad when he doesn't. During Thursday's UFC 166 pre-fight press conference, White seemed to still be stung by his inability to sign Fedor Emelianenko to the UFC back when he was still a hot commodity.
"We made every big fight with every fighter since we bought this company," White said (props to MMAFighting for the transcription). "You don't think we wanted to do Fedor vs. Brock Lesnar? I f--king wanted to make that fight so bad... Brock wanted that fight. Brock wanted that fight bad.
"I explained this to Fedor," he continued. "'We're catching a moment in time, right here, right now, where this fight between you and Brock Lesnar will be f--king massive. We're talking Dallas, Texas Stadium. This huge fight between these two big heavyweight guys. We're laying this massive f--king offer on the table.' I said, 'You're one punch away from being worth f--king zero.'"
White noted that the demands from Fedor's management prevented a deal from happening.
"We had to build a f--king stadium in Russia, and we had to do all this stupid s--t, stuff that no normal f--king human being would do. And now they lay in bed every night and regret not doing that deal."
Emelianenko and Lesnar have both since retired from MMA.
Got a news tip or correction? Send it to us by clicking here.
Short URL: http://winc.cc/ao7RGd
WWE Live Event Results From Manchester, NH (5/22): Cage Match Main Event, Three Titles On The Line
NJPW On AXS Results (5/22): Best Of The Super Juniors 2014, Prince Puma/Ricochet In Action Twice
How Much Does Ronda Rousey Make In Sponsorships?, UFC Embedded, UFC 187 Weigh-In Results
Hulk Hogan Talks Training For WrestleMania Match, Vince Challenging Him To Get In Shape, Expendables
Jim Ross Blogs On TNA Talent Being Kept In The Dark Regarding Destination America Status
Chael Sonnen Reveals Which WWE Hall Of Famer Put Him In Touch With Jeff Jarrett, Jim Ross News
Ric Flair On Why He's Not Wrestling Anymore, John Cena Breaking His Record, Managing Charlotte
Destination America Reportedly Cancels All TNA Wrestling Programming
** SPOILERS ** WWE NXT Taping Results For The Next Four Weeks (With Photos)
CM Punk Posts Light Hearted Tweet About Wrestling Again, Promoter Wants To Book Samoa Joe Vs. Punk
"WWE NXT Takeover: Unstoppable" Results: Major Name Debuts, Three Championship Matches
Triple H Lied To Us, Samoa Joe's First Tweet After NXT Debut, Finn Balor's Entrance (Video)