Why doesn't size matter anymore? That answer is simple, and it is because we are currently in a period where kayfabe is all but dead. Even the most ignorant fan will admit that the matches are pre-determined. Because wrestling promoters have basically accepted the fact that a majority of the fans are in-the-know, some of the previous philosophies when it comes to wrestling booking become obsolete.
In a real fight, Kevin Nash would presumably defeat Shawn Michaels. Nash has nearly a foot and 100lbs on Michaels. Having Michaels defeat Nash in a match would most likely puzzle fans and make them question the reality of the product. Today though, where most fans know the matches are scripted but still enjoy the product anyways? Size should not really matter, because much like watching a television or going to see a movie, wrestling fans go to the show to suspend their disbelief. In that world, it is possible that Punk could defeat Brock Lesnar, even if in reality Brock would snap Punk in half over his knee Bane-style.
Overall, size will always be a factor in wrestling, but we are currently living in a state where size does not limit a wrestler's potential. In the end, talent and ability will always trump physical size in most fans eyes, and that is all that matters when it comes to the promotion of stars. If fans are invested in a guy, they are going to be a success, no matter how big or small they are.
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