TNA Launches 24/7 Cross-platform Programming Initiative, Announces Return To Universal Studios
TNA Wrestling explains that following each and every episode of Impact Wrestling on Spike, the storylines will extend throughout the following 166 hours until the next show with additional content being distributed via ImpactWrestling.com, YouTube, Twitter, Facebook and Instagram, as well as a variety of new outlets in the coming months.
TNA Wrestling also confirmed its return to Universal Studios in Orlando, Florida, with a live episode scheduled to take place at the venue on Nov. 21. Additionally, some shows will be filmed on the road from different markets.
Courtesy of ImpactWrestling.com, here is the press release that was issued.
TNA Launches "Where Action Never Ends" Programming with Universal Studios Orlando
TNA LAUNCHES UNPRECEDENTED "WHERE ACTION NEVER ENDS" 24/7 CROSS-PLATFORM PROGRAMMING
TNA BRINGS FANS CLOSER THAN EVER BEFORE TO THE REAL LIVES OF WRESTLING SUPERSTARS
Coming off the heels of one of TNA's highest-attended Bound For Glory Pay-Per-View events to date, TNA Wrestling announces a 24/7 cross-platform programming initiative, "Where Action Never Ends," beginning today. Marking an evolution in the way fans experience professional wrestling, through this initiative, cameras will be rolling on the TNA superstars at live events, on the road and in their homes, giving viewers the chance to experience IMPACT Wrestling 24 hours a day/7 days a week.
How this will work: Fans will see compelling, "cameras everywhere" content infused into IMPACT Live on Spike TV every Thursday from 9-11 p.m. ET. For the remaining 166 hours of the week until the next show, they will also have the chance to see many of the wrestlers they love and storylines they follow unfold as this exclusive content filmed during the week will be presented online at impactwrestling.com, on social channels including YouTube, Twitter, Facebook and Instagram, as well as a variety of new distribution channels in the coming months.
A longtime valued partner, Universal Studios in Orlando, Fla, will serve as the hub for TNA's revolutionized programming strategy with shows primarily taping at their location, along with some IMPACT shows that will be filmed on the road from different markets. The first IMPACT show scheduled from Orlando will air live on November 21.
"The way that people view television has dramatically shifted, and it is incumbent upon us to deliver a modern, revolutionized way of watching professional wrestling to our fans," said President Dixie Carter. "Our reality is that we only have 82 minutes of programming each week and a large roster of talented professionals that deserve more exposure. With our new 'Where Action Never Ends' creative direction, we will deliver just that for both them and the fans."
Carter continued, "Bringing live events to our fans across the globe will remain a vital element of TNA's business; however, our renewed focus, as it relates to our television programming, will shift from live event touring to 24/7 show content, so that fans can really get to know our talent. And, in making Orlando's Universal Studios our programming hub, we have the powerful combination of state-of-the art production facilities and incredible soundstages that will make it easier for us to launch this new production-intensive initiative. We will also be working with Universal to develop new and creative ways for park guests and fans from around the world to experience a unique TNA attraction."
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