Tout Of Vickie Guerrero Making Match Official, Sandow Wins HIAC Kickoff Match, Who Is Mr. HIAC?

- As recently reported, the Shield's Seth Rollins and Roman Reigns cut a promo for their upcoming triple threat tag team title match during the WWE Hell in a Cell Kickoff show. During this promo, Big E. Langston, a guest on the commentating booth, engaged in a verbal exchange with Dean Ambrose. He challenged Ambrose to a match for the US Title, in which Ambrose accepted.

You can view the tout of SmackDown General Manager Vickie Guerrero, making the match official, above.

- During the Hell in a Cell kickoff show, Damien Sandow defeated Kofi Kingston

- Also during the kickoff show, a survey determining who is "Mr. Hell in a Cell" was decided by the fans. With 81% of the vote, the Undertaker won.

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What do you consider the main event of WWE Beast in the East?
Kevin Owens vs. Finn Balor
Brock Lesnar vs. Kofi Kingston
Nikki Bella vs. Paige vs. Naomi
Chris Jericho vs. Neville
John Cena & Dolph Ziggler vs. Kane & King Barrett
New Day vs. Lucha Dragons
Cesaro vs. Diego

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