Views From The Turnbuckle: Why Did Summerslam And Night Of Champions Fall Flat?

Not to sound that aggressive, but anyone that is blaming Daniel Bryan for the drop in PPV buys for Night of Champions is either delusional or they do not know how to interpret facts. Night of Champions 2013 fell in purchases for one reason and one reason only: John Cena was not on the show. Like him or not, John Cena is the biggest draw the WWE has (not including the part-timers) and any show that does not have him on it is likely to draw fewer buys than a show that did. The fact that the WWE only lost about 14,000 buys without Cena is probably actually seen as a success by the WWE.

Another possible factor, albeit very difficult to prove, is that the night before Night of Champions 2013, Floyd Mayweather Jr. fought Canelo Alvarez in by far the biggest PPV event of the year, anywhere. Mayweather vs Alvarez sold a mind-numbing 2.2 million PPV purchases, the most ever. I have no idea if this affected Night of Champions, but if you were a boxing and wrestling fan, you probably skipped over NOC and purchased the fight that weekend.

It is easy to say that because one event drew less then its predecessor, that the wrestlers are to blame. The guys in the main event were not as popular or as over as the guys in the main event last year and all that talk. But just because that explanation is the easiest to expound, it does not make necessarily right. People want to sit on impossible to prove statistics like "Punk is not as popular as Triple H" and use them to justify their pre-determined ideals about which guy is better for business. Unless you took a survey of fans who bought last year's show, but didn't buy this year's show, and the most common answer to why they didn't buy the show was that they didn't like Punk as much as they liked HHH against Lesnar, then how can you prove that Punk was the reason Summerslam fell flat this year?

The main thing here is that numbers can only prove so much. On the surface it may seem that a lack of star-power led to Summerslam dropping in buys. However, if you put the numbers in context and see things such as Lesnar wrestling becoming less of a rarity, then you will see that blunt statements based on hard numbers without any surrounding evidence may not lead you to a very truthful answer.

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