It was not that long ago that the WHC was on even ground with the WWE Championship. At Summerslam 2009, it was not the WWE Championship, but the WHC that main-evented the show. Randy Orton and John Cena were matched up for the WWE Championship, but it was Jeff Hardy defending the WHC against CM Punk in a TLC match that closed the show. How was this possible? Because the WWE built a program around two popular wrestlers, gave them plenty of time on their own show, and that made the WHC seem extremely important.
Instead of doing stuff like that, the WWE has made the WHC seem like a second-rate title. They open most PPVs with the WHC match; give it far less time than the WWE Championship and put in noticeably less effort creatively. They also have remained stagnant in making decisions that could greatly increase the interest in the WHC. They could have had a good run with Dolph Ziggler as champion, but they dumped the title back on ADR. They could have had RVD as champion, but they let him go off on his little pot vacation instead. They could have used Cena as champion to let him work with some younger talent, but instead they rushed a quick and unenthusiastic feud with Del Rio before pushing him into working with Orton again. The WHC has become irrelevant because the WWE has made it that way, which means that they could conceivably make it relevant again if they just put a little bit of effort into it.
From a business standpoint, it is unquestionably better to have two major world titles. In case the WWE has forgotten, they did much better business when they had two major world titles being viewed as equals during the 2000s then they have with one title being vastly superior to the other during the 2010s. If the WWE was serious about reforming the WHC, they would stay far away from unification and they would actually maybe put some effort into booking the WHC instead of making it look like a second-rate World Championship.
Got a news tip or correction? Send it to us by clicking here.
Short URL: http://winc.cc/LcEze3
WWE SmackDown Clip With AJ Styles, Daniel Bryan GMA Segment (Video), Lost Of Bryan Media, WWE Shop
Why TV Ratings Aren't As Important To WWE Now
Vince McMahon On WWE Injuries And WrestleMania 32
WWE Stock Takes A Hit After Earnings Report, Chris Jericho Films Show? (Photo), Becky Lynch Video
Infographic: WWE Touts Record Breaking 2015
Daniel Bryan's Last Match, The Authority Works Out (Videos), Sasha Banks Note, Titus O'Neil Comments
WWE Earnings Call Recap: Vince McMahon And Others Talk Ratings, NXT, WWE Network, Injuries, More
** SPOILERS ** WWE SmackDown Tapings For This Week
WWE Star Reportedly Suspended For Unprofessional Conduct Towards Vince McMahon
Backstage Video Of Daniel Bryan With Family At RAW, CM Punk Reacts To His Retirement, More On Bryan
WWE Star Asks To Face The Undertaker, WWE Hires PR Firm For Stephanie McMahon, WWE Star - MMA Note
Titus O'Neil Suspension Changed, WWE On If Suspension Was Racially Motivated, Titus' Text To WWE
Backstage Talk On Vince McMahon Suspending Titus O'Neil To Send A Message To The WWE Roster
Batista Says He Told Titus O'Neil To Request His WWE Release Following Suspension