It was not that long ago that the WHC was on even ground with the WWE Championship. At Summerslam 2009, it was not the WWE Championship, but the WHC that main-evented the show. Randy Orton and John Cena were matched up for the WWE Championship, but it was Jeff Hardy defending the WHC against CM Punk in a TLC match that closed the show. How was this possible? Because the WWE built a program around two popular wrestlers, gave them plenty of time on their own show, and that made the WHC seem extremely important.
Instead of doing stuff like that, the WWE has made the WHC seem like a second-rate title. They open most PPVs with the WHC match; give it far less time than the WWE Championship and put in noticeably less effort creatively. They also have remained stagnant in making decisions that could greatly increase the interest in the WHC. They could have had a good run with Dolph Ziggler as champion, but they dumped the title back on ADR. They could have had RVD as champion, but they let him go off on his little pot vacation instead. They could have used Cena as champion to let him work with some younger talent, but instead they rushed a quick and unenthusiastic feud with Del Rio before pushing him into working with Orton again. The WHC has become irrelevant because the WWE has made it that way, which means that they could conceivably make it relevant again if they just put a little bit of effort into it.
From a business standpoint, it is unquestionably better to have two major world titles. In case the WWE has forgotten, they did much better business when they had two major world titles being viewed as equals during the 2000s then they have with one title being vastly superior to the other during the 2010s. If the WWE was serious about reforming the WHC, they would stay far away from unification and they would actually maybe put some effort into booking the WHC instead of making it look like a second-rate World Championship.
Got a news tip or correction? Send it to us by clicking here.
Short URL: http://winc.cc/LcEze3
WWE NXT Live Event Results From Venice (10/20): Six-Woman Main Event, Lars Sullivan Attacks, More
Brie Bella On Women In The Main Event Of WrestleMania, WWE Signing Stars From Around The World, More
Kurt Angle Responds To Braun Strowman's Message, Adam Cole Hypes Title Match, WWE TLC Gallery
Bobby Lashley On Facing Brock Lesnar, Samoa Joe's Talent, Impact Bound For Glory In Canada
WWE Live Event Results From St. Louis (10/20): Roman Reigns Replaced, Main Event Changed, Strowman
Jinder Mahal On Possible Turning Babyface, Injury Rumors, Being The Hardest Worker In WWE
WWE NXT Live Event Results From North Charleston (10/20): Drew McIntyre And Hideo Itami Headline
Kevin Nash On Wrestlers Using "Too Sweet" Gesture, Breezango, Former TNA Stars Succeeding In WWE
Exclusive Details On The Illness Affecting WWE
Kurt Angle To Wrestle At WWE TLC, Major Changes Announced For Sunday's TLC Pay-Per-View
WWE Responds To Wrestling Inc. Story About RAW Wrestlers Being Tested For The Mumps
Kevin Owens Explains Why He Left WWE International Tour Early
Kevin Owens Pulled From Weekend WWE Live Events
Daniel Bryan Reacts To Kurt Angle Wrestling At WWE TLC, Finn Balor On Facing AJ Styles, Asuka
Kurt Angle On His Ring Return At WWE TLC, Drew McIntyre Hypes Adam Cole Match (Video), WWE Stock
Impact Wrestling Announces Departure Of Former Title Holder Who Recently Returned To The Company