It was not that long ago that the WHC was on even ground with the WWE Championship. At Summerslam 2009, it was not the WWE Championship, but the WHC that main-evented the show. Randy Orton and John Cena were matched up for the WWE Championship, but it was Jeff Hardy defending the WHC against CM Punk in a TLC match that closed the show. How was this possible? Because the WWE built a program around two popular wrestlers, gave them plenty of time on their own show, and that made the WHC seem extremely important.
Instead of doing stuff like that, the WWE has made the WHC seem like a second-rate title. They open most PPVs with the WHC match; give it far less time than the WWE Championship and put in noticeably less effort creatively. They also have remained stagnant in making decisions that could greatly increase the interest in the WHC. They could have had a good run with Dolph Ziggler as champion, but they dumped the title back on ADR. They could have had RVD as champion, but they let him go off on his little pot vacation instead. They could have used Cena as champion to let him work with some younger talent, but instead they rushed a quick and unenthusiastic feud with Del Rio before pushing him into working with Orton again. The WHC has become irrelevant because the WWE has made it that way, which means that they could conceivably make it relevant again if they just put a little bit of effort into it.
From a business standpoint, it is unquestionably better to have two major world titles. In case the WWE has forgotten, they did much better business when they had two major world titles being viewed as equals during the 2000s then they have with one title being vastly superior to the other during the 2010s. If the WWE was serious about reforming the WHC, they would stay far away from unification and they would actually maybe put some effort into booking the WHC instead of making it look like a second-rate World Championship.
Got a news tip or correction? Send it to us by clicking here.
Short URL: http://winc.cc/LcEze3
Triple H On His Vision For What's Next For WWE NXT, What He Wants For Andrade "Cien" Almas, More
WWE Tribute To The Troops Matches For Tonight, Sheamus Does Battle Ropes (Video), WWE Stars Talk MMC
Spoilers: WWE TTTT Tapings For Tonight
Xavier Woods Raises Money & Gets Smacked (Video), Next Week's Total Divas Episode, WWE MMC Reactions
Mick Foley On How Stephanie McMahon Helped With His Latest Book, Missing Christmas, Playing Santa
ROH Final Battle Card For Tomorrow's Pay-Per-View, Live Coverage Reminder
Steve Austin Loves Sasha Banks' Gimmick, Austin And Sasha Talk Coming Up With Their Characters
WWE NXT Mystery Arrival Confirmed (Video), Fatal 4 Way Update, Aleister Black, Ember Moon
WWE SmackDown Results - Daniel Bryan Referees, Final Clash Of Champions Hype, Bludgeon Bros, More
Former Impact Star Rockstar Spud Debuting With WWE Very Soon
Backstage News On What WWE Has Planned For Brock Lesnar And The WWE Universal Title At Royal Rumble
Daniel Bryan's WWE Clash Of Champions Role Revealed
Matt Hardy Responds To RAW Criticism, John Cena Playing Villain In Transformers Movie?, WWE - Denver
Roman Reigns Reveals Why He Left WWE European Tour Early Last Year
WWE Surgery Confirmed, Finn Balor And Cathy Kelley Attend NBA Game (Photos), Ric Flair Q&A Video
Steve Austin Reacts To RAW Match, Kurt Angle's Captain America Gear (Photo), Cedric Alexander Video