CableFax.com has a new article up on the WWE App. WWE's VP and Editorial Director of Digital and Print Rob Bernstein said the WWE App is now part of the show and they no longer consider it a "second screen" experience anymore.
WWE has 10 people who are responsible for the App every Monday night - writers, a producer, a camera guy, a talent wrangler and full technical support. After the show, the network evaluates what the fans thought of the programming by analyzing the social chatter. Then, every Tuesday morning a full report goes out explaining exactly what the fans thought about it. Then, that content is taken and it becomes a big part of WWE's writing process, according to Bernstein.
Bernstein added that they want WWE fans to "be able to bend the story" with polling during the show, such as fans voting on certain match stipulations.
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