Source: The Bleacher ReportJonathan Snowden of The Bleacher Report has an interview with Paul Heyman. Here are a couple of highlights:
WCW releasing The Undertaker, where he wrestled as "Mean" Mark Callous:
"What happened in WCW is the same thing that happened there with a variety of talent. WCW was far too concerned with existing star power and investing in those that already had equity in their names. They had no vision of brand or talent development.
"The key to WWE's success and longevity is that they are, as modern and as relevant as the company may be in modern social media and platforms and contemporary distribution, the company is still built around old-school promotion. Who are these two fighters? Why are they wrestling? And why should I pay to see it? In order to answer those three questions you have to build up the talent. And you can't just build up talent that has equity in their names. You have to make new stars. And that's the mantra that has always worked best in any period that you could call the glory days."
How Undertaker evolved and lasted in WWE:
"I don't think it was as much the character as it was the man behind the character. I think The Undertaker is, much like Brock Lesnar, a once-in-a-lifetime wrestler, a once-in-a-lifetime athlete and a once-in-a-lifetime performer. You can't just put somebody in that slot. You need someone who can own up to the role and someone who makes the role theirs, who walks in the skin of the character. When that gels, when the athlete and the performer come together, then you have someone who is truly box office. This is not something that someone else could have accomplished. You couldn't have given that name and that character to anybody else - they would have never survived."
Heyman also discussed Lesnar ending the streak, what ending the streak means and more. You can check out the full interview by clicking here.
Short URL: http://winc.cc/C3LuVw
Video Of Dolph Ziggler From Extreme Rules, Tag Team Matches On WWE Superstars, Lucha Underground Ads
** SPOILERS ** WWE Superstars Results For This Week
Jon Jones Turning Himself In After Arrest Warrant Issued, UFC Rankings, Mayweather - Pacquiao Video
WWE Monday Night RAW Results, Live Coverage And Your Feedback
Jerry Springer On What He Thinks Of Vince McMahon, What He Told Bella Twins During RAW Angle
WWE To Hold Pat Patterson Appreciation Night, Big E Gets Asked To Prom, Sheamus Talks KOTR On RAW
Did "TKO: A Night Of Knockouts" Help Friday's TNA Impact Wrestling Viewership?
WWE Extreme Rules Results - Randy Orton Vs. Seth Rollins, Cena Vs. Rusev, Title Change, Bo Dallas
CM Punk Comments On Wrestling Again, New Projects, AJ Pregnancy Rumors, Awkward Matches, More
Triple H Talks Relationship With Vince McMahon, His Backstage Duties For WWE, More
Dolph Ziggler Teasing Leaving WWE?
Backstage News On Paul Heyman's WWE TV Return, Naomi Not Done With Nikki Bella, Rob Van Dam