Austin said that scripted promos by writers leads to talents not connecting to the audience as well as they used to:
"I disagree with (scripting). I think the nature of a promo has to come from your heart and your guts and you have to mean everything that you're saying. Now is the perfect time to go back to that formula."
"You learn to sink or swim. And guys and gals will start to learn to swim again. That's what's going to make the product feel more organic, more spontaneous and more real."
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