What is it? The Ice Bucket Challenge is to help spread awareness in fighting ALS, or amyotrophic lateral sclerosis (Lou Gehrig's disease) a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movement.
According to the Associated Press, the "months-old" Ice Bucket Challenge began drawing attention after Pete Frates, a former Boston College baseball player who was diagnosed with ALS two years ago, used the campaign to raise awareness about his condition. "I am nominating myself for the #icebucketchallenge cuz I can," Frates wrote on Facebook at the end of July. Frates then challenged people to do the same.
Since then, The Ice Bucket Challenge has gone viral as various celebrities have been posting videos of themselves pouring ice water on their heads to raise awareness about ALS.
Punk was criticized for lending support to the cause: "Blocking people who feel the need to s--t on raising ALS awareness. What is wrong with you? Ice bucket on the way. Who should I challenge?"
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