Source: Wrestling Observer NewsletterThe idea behind Brock Lesnar destroying John Cena for the WWE World Heavyweight Title at SummerSlam was to put Lesnar the monster over as strong as possible and to make him break away from the pack.
They also wanted to get Cena over for not giving up in a situation as brutal as that, and for taking the beating.
On a related note, WWE filmed segments with Lesnar backstage at Monday's RAW in Las Vegas to air on future episodes of RAW since he's not booked every week.
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