- The Rock is releasing his own shoe in early 2017. As seen in the video below, Rock reveals that the next item in his Under Armour line will be a shoe that he's been training in for a year now.
EXCLUSIVE SNEAK PEAK: It's a good day in footwear. Big s/o to my boy @stephencurry30 for sending me pairs of the new #CurryLux's. Dope color ways in suede and leather. Droppin' Aug 13th! Aaaaand FINALLY.. what the world has been waiting for.. a lil' shoe we'll call #RocksFIYA for now, 'cause you'll chase your greatness in them by the only way we know how.. EARNING IT. Been training in these beasts for a year now so by the time they drop to you at the top of 2017 - you'll know I've given my blood and sweat in them and kept it ??. And one more thing.. they're slightly aggressive. As alphas are.?? Blood, sweat and respect. First two we give, last one we earn. #CurryLux #RocksFIYA #GoodDayInFootwear #UnderArmour #BloodSweatAndRespect