Wonderful Pistachios today launched their Get Crackin' campaign with two spots that introduce Ernie the Elephant, a hilarious pistachio-loving, health-conscious, somewhat mischievous, peanut-shunning, computer-generated character voiced by John Cena. These new spots, which you can watch in the videos above and below, will help communicate the brands message that pistachios are the healthy, smart snack option for consumers.
In the coming weeks, additional Get Crackin' spots will air including one with Seattle Seahawks cornerback, Richard Sherman. Richard will also appear in a series of digital videos that further illustrate messaging about the nutritional benefits of its pistachios compared to the unhealthiness of other salty snacks such as chips and crackers. Both campaigns will continue to run through 2017 and will also include digital, print, billboards, PR, in-store and POS support.