A new ad campaign by British snack food manufacturers Walkers backfired this week. Walkers, which is a potato chip brand in the U.K., had launched a "Walkers Wave" campaign asking users to send in selfies. The winners would score tickets to the UEFA Champions League final in Cardiff, Wales on June 4th.
Walkers quickly removed the campaign and issued this statement:
We recognise people were offended by irresponsible & offensive posts & we apologise. We are equally upset & have shut the activity down.— Walkers Crisps (@walkers_crisps) May 25, 2017