Source: CNN

A new ad campaign by British snack food manufacturers Walkers backfired this week. Walkers, which is a potato chip brand in the U.K., had launched a "Walkers Wave" campaign asking users to send in selfies. The winners would score tickets to the UEFA Champions League final in Cardiff, Wales on June 4th.

As seen above, the selfies weren't thoroughly screened and Chris Benoit's photo was used in one of their videos. Other videos featured "selfies" which were photos of child molesters and serial killers.


Walkers quickly removed the campaign and issued this statement:


Tyrannosaurus Thunder contributed to this article. Follow Raj Giri on Twitter at @RajGiri_303. Got a news tip or correction? Send it to us by clicking here.