Comcast Announces Big Change For WWE Streaming Platform
By Sean Neumann
WWE fans who have had access to the promotion's content on Peacock via Comcast's Xfinity TV bundle may soon have to sign up for an app subscription. Deadline reported on February 12, 2023, that Comcast would no longer grant its Xfinity TV and broadband customers free access to the Peacock streaming app, where WWE has been streaming its premium live events.
On June 26, 2023, Comcast will remove Peacock from its bundle, meaning customers who don't have a subscription to the streaming service will need to sign up for one. Peacock Premium currently costs subscribers $4.99 per month, but Comcast will reportedly give its customers the option to purchase the service at a presently unspecified discount.
This change could cause a dip in WWE's viewership for monthly events, as many fans receive access to Peacock through the current Comcast bundle. In 2022, WWE reported its partnership with Peacock had helped raise viewership by as much as 75% for some events, and the promotion currently boasts 11 million viewers in the U.S. each week.