Bill Goldberg Named Host Of Spike TV's Bullrun

WRESTLING SUPERSTAR BILL GOLDBERG TO HOST SPIKE TV'S BULLRUN

Renowned Car Enthusiast To Host New Spike TV Series

Premiering in Spring, 2007

NEW YORK, NY, November 7, 2006 Wrestling icon and devoted car enthusiast Bill Goldberg, takes his passion to the streets as host of the new Spike TV series, Bullrun, premiering in Spring, '07. Bullrun, based on the same-named international automotive rally, features 12 teams of two drivers who use their own cars in a rally that takes them across America.

These Bullrun contestants better bring the same intensity, passion, and love for cars that I have or they are going to be left in the dust, said Goldberg.

Bullrun puts real people behind their favorite wheels in an all-out rally across North America, competing for big prize money, the 2007 Bullrun Trophy, and even bigger bragging rights waiting at the finish line. Making this a true test of strength and endurance, drivers will only be given route information after each leg of the competition, and will be forced to switch gears several times in planning their strategies. Facing unforgiving terrain, auto challenges and the knowledge that one team will be eliminated at the end of each episode, drivers are fueled by a love of their own cars and driven by the ultimate desire to win.

From classic muscle cars to exotic automobiles, Bullrun will feature some of the hottest, coolest, and fastest tricked-out cars ever assembled on television. In addition to racing to their next destination, each team will also be put to the test with competitive, extreme auto challenges with their own cars. If any of the cars break down, contestants will need to handle the repairs themselves or face elimination.

Bill Goldberg was an All-American football player at the University of Georgia and played four years for the Atlanta Falcons from 1991-1994. He joined WCW Wrestling in 1997 and subsequently became one of the most popular wrestlers of his time. The former WWE and WCW World Heavyweight wrestling champion left the ring to pursue acting in 2004, starring in movies such as The Longest Yard with Adam Sandler, Santas Slay and also had guest starring roles in HBO s Arliss and CBS Yes Dear. Goldberg spends his free time indulging his passion for cars. Currently numbering 23, his collection includes everything from racecars to dragsters to restored American (muscle) cars. He loves all forms of auto racing including NASCAR, Formula 1 and NHRA drag racing.

Bullrun is produced by Rocket Science Laboratories, Bullrun LLC and Maloof Television. Chris Cowan, Jean-Michel Michenaud, Charles Duncombe and Joel Rodgers (Rocket Science Laboratories), Andrew Duncan and David Green (Bullrun franchise owners), and Phil Maloof and Andrew Jameson (Maloof Entertainment Group) will serve as executive producers. Sharon Levy, Senior Vice President of Alternative Programming and Tim Duffy, Vice President of Original Programming are executives in charge of production for Spike TV.

Rocket Science Laboratories, formed in 1998 by its two principals, Chris Cowan and Jean-Michel Michenaud, is a leading innovator in the creation and production of original primetime reality formats, including such hit series as "Temptation Island," "Joe Millioniare," "My Big Fat Obnoxious Fiance," and "Trading Spouses."

Maloof Television, a division of Maloof Productions which encompasses film, television, music and other areas, is an entertainment production company founded in April 2004 by the Maloof family, whose diversified business portfolio includes ownership of the Palms Hotel and Casino in Las Vegas and the NBA s Sacramento Kings. Visit the website at www.maloofproductions.com

Spike TV is available in 90 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B).

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