Vince Wants Higher Ratings, Shane/PRIDE, More

Vince McMahon wants WWE ratings to improve, and there is a movement to differentiate RAW and Smackdown. RAW would return to its 90's style of being edgy, while Smackdown is being pushed towards a more 80's style.

Shane McMahon is pushing for a cross-promotion with PRIDE including a possible PRIDE vs. WWE feud.