Why Cena Kept The WWE Title, Backstage News & Notes

Partial Source: The Wrestling Observer Newsletter

- Last week's edition of Friday Night SmackDown only did a 2.2 broadcast rating over on the CW Network which is one of the lowest numbers of the year. There isn't a whole lot of concern in WWE around the rating as it is understood that last weekend was the final weekend before school started in many areas in the United States. WWE officials are not going to panic unless this week's show comes in equally as bad.

– As of last week, plans were in place for both Randy Orton and Batista to win their respective titles at SummerSlam. The final decision to let John Cena keep his belt was made on Friday. Michael Hayes is the person in charge of suggesting finishes for matches, but Vince didn't like any of the ideas he came up with. Vince thought that a win over Orton would have been the big perfect big win for Cena, so Cena got the nod in the match. Orton will get another title shot at Unforgiven, and there's a very good chance that he'll be getting the title this time around.

– WWE is thinking about adding some original content to WWE 24/7. Several ideas have been discussed — everything from "complete sleaze," to reality shows featuring wrestling legends.