Cena's Title Reign, Austin's Payrate, Unforgiven, 'Taker, More

If John Cena retains the WWE title the week after Unforgiven, he'll have the longest WWE title reign since Hulk Hogan's run from 1984 to 1988.

Steve Austin's asking price for a three-hour autograph signing is $25,000, which believe it or not, is down from his asking price of $30,000 last year. On a side note, Hulk Hogan charges a cool $75,000.

Although it doesn't look too official, this is the latest WWE Unforgiven poster courtesy of the In Demand website. The synopsis for the PPV is now advertising, John Cena. Triple H, Batista, Rey Mysterio and the injured Bobby Lashley.

CBS has started to promote the new season of Survivor, which features WWE diva Ashley Massaro. Reports suggest that CBS have been promoting the show heavily. Survivor is scheduled to debut on September 20th.

The September 2nd edition of Hogan Knows Best at 10pm scored a 1.4 cable rating. This is the second highest rated show for the day on VH1, Rock of Love came first scoring a 1.7. The 10:30pm edition, the midnight edition and the noon edition of the show scored a 1.0. Overall the show scored a 4.4.