To elaborate on one of our reports from earlier today, WWE has announced that effective immediately they will begin airing full ECW TV episodes on the official WWE web site. This further raises questions that ECW’s television deal with the Sci-Fi Network will not be renewed past the end of 2007.

Shane McMahon, who was very supportive of WWE bringing back ECW, had suggested when the company had first decided to resurrect the brand that the company run ECW TV on the WWE web site to support the brand on smaller scale, much like the original ECW. However, when Vince McMahon got firmly behind the project, he demanded a larger scale and wanted a television clearance for ECW.

With the sinking ratings, lack of talent, and the announcement that SmackDown stars will begin appearing on ECW television, it looks like ECW will slowly evolve into something similar to HEAT. From everything that we have heard from WWE’s recent overseas tour is that the ECW brand is heading for oblivion.