WWE Dominates Leading Internet Search Engines In 2007

STAMFORD, Conn., Dec 21, 2007 (BUSINESS WIRE) — In a year where WrestleMania 23 shattered records and Raw's 15th anniversary special brought legends such as Hulk Hogan back to the ring, World Wrestling Entertainment has been ranked among the top 10 Internet searches of 2007. On leading portals AOL, Yahoo! and Lycos, WWE bested such household, Hollywood and sports terms as Paris Hilton, Beyonce, Lindsay Lohan, Tiger Woods, NASCAR, MLB, NFL, and NBA.

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On AOL, WWE was the No. 1 most searched sports term, beating out all other major sports leagues, the New York Yankees, Dallas Cowboys and others. WWE Superstar John Cena(R: 46.77, +1.43, +3.15%) was the No. 1 searched term among athletes, surpassing popular athletes David Beckham, Tiger Woods, Serena Williams, Michael Vick, Michael Jordan and Derek Jeter. Overall, WWE placed 10th among all AOL search terms.

On Yahoo!, WWE placed No. 2 on the site's "Top 10 Searches in 2007," behind Britney Spears. On Lycos, WWE placed 10th among top search terms of 2007.

2007 has been a banner year for WWE with many great accomplishments through successful partnerships with Google, YouTube, MySpace, Facebook, IGN, Millions of Us, The Electronic Sheep Company and Gaia Online. This year, WWE.com averaged the highest-ever trend for monthly unique visitors per month with approximately 18 million, compared to 16 million in 2006. The day after this year's Wrestlemania marked WWE.com's highest one-day page view total ever with 68 million, compared to only 31.6 million in 2006.*

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*Source: Omniture

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE: 14.50, -0.10, -0.68%) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to https://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

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