WWE Looking To Become More Family Friendly By Going PG

Variety are reporting that WWE are moving to become more family friendly as they plan to produce their three weekly TV shows in a way that lands WWE a PG rating. Monday Night Raw on USA Network and ECW on Sci Fi are currently rated TV-14, while CW's Friday Night SmackDown, who are preparing for the move to MyNetworkTV this fall is already a TV-PG.

Varierty reports, "WWE stressed that its shows wouldn't become tamer, as a result of the change. They'd just focus more on its over-the-top characters and storylines, rather than attention-grabbing stunts that may have been considered too outrageous in the past."

A WWE representative said, "It's the continuing evolution of the company to create content for our growing audience of younger viewers." WWE recently released a kids magazine and website to help target the same demo with original content. Their film division WWE Studios will also help steer away from Rated R content.