Why WWE Changed GAB PPV Name, Vladimir Kozlov Push?

Partial Source: The Wrestling Observer Newsletter

? As reported on earlier, WWE has changed the name of "The Great American Bash" PPV to simply "The Bash." Vince McMahon felt the term "Great American Bash" was too WCW-like so they decided to go with a name change.

? Vladimir Kozlov is reportedly getting good agent reports from his matches on the road with Finlay. The word at this point is that Kozlov is starting to pick up on basic wrestling concepts, which is something he struggled with initially. Kozlov was always described as a good athlete, but the only knock against him was that he came into the business with little knowledge and started well into his 30s.

? In regards to WWE house show booking, John Laurinaitis now handles all of the matches and finishes and then turns it into creative before the weekend. If any changes are needed they get back to him and the necessary fixes take place. One of the basic rules is that faces go over unless the heel is a bigger star than the face in question as they always want to send people home happy. This generally always applies to the main event as the face goes over unless it is a title match and you have a heel champion. However, they usually end in a DQ although they try to limit false finishes and still send people home happy with the face getting the upper hand at the end of the match.