Update: ECW Brand To Be 'Shut Down' In Early 2010

Source: PWInsider.com

According to a reliable source, World Wrestling Entertainment plans to put the ECW brand to rest once and for all in the near future as I noted earlier here on the website. WWE officials have had several meetings with the Syfy network about re-branding WWE's Tuesday night show.

Both sides are in agreement that WWE's version of ECW has been a bust and plans are already being made for a new weekly series. While several ideas have been tossed around (including a magazine-style recap show), right now it appears that WWE wants to make the new Tuesday night brand a "WWE minor league" and feature young up-and-coming stars.

WWE relaunched the ECW brand back in 2006 after the undeniable success of the "Rise and Fall of ECW" DVD set and later the ECW One Night Stand Pay-Per-View events. After ECW was relaunched as a brand, it quickly became apparent that WWE had no intention of keeping the elements that made the original ECW special and turned ECW into a watered-down, generic "C" show.

While it may be bittersweet to see the ECW letters go, ECW has been dead for a long time and a brand featuring primarily young stars sounds like it has potential.

Stay tuned for the latest.

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