Updated Report: Major Changes Coming To SD! & ECW

Source: PWinsider

It's been reported this week that major changes are coming to WWE in the early months of 2010, with the ECW brand likely being shut down. According to a sources, WWE also has big changes in store for the SmackDown brand. The feeling is that RAW has enhanced its identity with the Guest Host concept and SmackDown needs something of its own to stand out. While nothing official has been decided on yet, it's believed that any big changes will take place after year ends.

Also as noted earlier here on the website, WWE is working on a deal that could change the current landscape of the company. WWE and SyFy have had preliminary meetings regarding the rebranding of the ECW series, which would include dropping name and brand "ECW". SyFy has noticed the dropping ratings since the debut of the show, and with the current TV deal ending in December, WWE is looking to improve ratings and freshen up the product. There was talk of a "magazine style" show, which was shot down, and the most recent pitch is an hour long show focusing exclusively on brand new talents. SyFy was very behind the brand when it debuted with a rating of over 2.0, but with the rating now averaging around a 1.0, the appeal has been lost.