Vince McMahon stated during this morning's WWE conference call that the WWE Survivor Series title is "obsolete." He added that the title has "outlasted its usage" and that they do not intend on using the name going forward.
"We think that Survivor Series is obsolete, as far as that title is concerned," McMahon said. It was something that worked many, many years ago, in terms of a creative standpoint, various teams competing. That really is not advantageous as the consumer now looks as what actually they are buying. And it's such a broad ... Survivor Series yes, many years ago, was one of the original four pay-per-views, but it's outlasted its usage and it is one of the things in terms of rebranding, this year and going forward, that will be rebranded. No longer will we have that title, Survivor Series."
While WWE's new gimmick-themed pay-per-view events out-performed their 2008 counterparts, last year's Survivor Series took a sharp hit as the show drew 235,000 buys, down 26% from 2008 (319,000).