– According to new data released by WWE, the 2012 SummerSlam pay-per-view was a huge success with 350,000 worldwide pay-per-view buys. This breaks down to 264,000 North American buys but just 86,000 international. This is the most successful SummerSlam since 2008.
75% of the buys coming from North America indicates that Brock Lesnar vs. Triple H was the reason. Lesnar’s main drawing power from his UFC days was big in the US and Canada but little international.
In comparison, the 2011 SummerSlam pay-per-view did 180,000 North American buys and 131,000 international buys for a total of 311,000. Last year was headlined by CM Punk vs. John Cena with Triple H as referee and Randy Orton vs. Christian.
Source: Wrestling Observer Newsletter
Subscribe to The Wrestling Observer by clicking here. Each issue has coverage and analysis of all the major news, plus history pieces. New subscribers can also receive free classic issues.