WWE Business News: Live Attendance, Website Traffic, More

As noted yesterday, WWE released their Key Performance Indicators a little earlier than usual this month. Here are some highlights from the report:

* For the month of October, WWE averaged 5,000 fans per event in North America (with 22 events). The company averaged 4,000 attendees internationally (with 4 events).


* WWE shipped 356,000 home video units last month. The gross revenue per unit shipped was $12.

* WWEShop.com did 28,000 online sales last month.

* WWE.com had 11.5 million unique visitors and 335 million page views in October.

* As noted yesterday, this year's Hell In A Cell pay-per-view garnered 200,000 buys. This breaks down to 152,000 North American buys, but just 48,000 international. The numbers were up slightly from last year's event, which did 190,000 buys.

You can view the full report here.