Here's what they wrote about each man:
Seth Rollins: "Seth Rollins is the first ever WWE NXT Champion, having won a tournament to crown the inaugural titleholder. This native of Davenport, Iowa, came into NXT with a sterling reputation from his work on the independent circuit and immediately made an impact in WWE's developmental system. Perhaps the word best used to describe Rollins would be "chaotic." His in-ring style is calculated, yet frantic. Employing a combination of high-risk maneuvers and devastating strikes, Rollins' offense is spectacular and elicits show-closing ovations."
Roman Reigns: "Like his fellow WWE NXT standouts, Roman Reigns is a fierce competitor and an exceptional athlete. Inside the ring, Reigns is a heavy hitter, and he is just as aggressive outside the ring. The powerhouse always acts with a sense of purpose, depicting power and commanding respect. Put simply, Roman Reigns views himself as the most valuable commodity in NXT."
Dean Ambrose: "Dean Ambrose is every bit as effective as Rollins, but there's something slightly off about this dangerous competitor. From the moment he marched onto the scene, WWE NXT fans were unable to take their eyes off Ambrose. Fearless, wild and always unpredictable, the iconoclast more than lived up to his reputation as a world-class competitor and infamous troublemaker."
"In October last year, Ambrose created quite a stir when WWE champion CM Punk appeared at NXT for an autograph signing. Ambrose decided to verbally assault Punk on the microphone, resulting in a raucous and unforgettable scene when The Straight Edge Savior challenged Ambrose that evening. The 30-minute showdown between the two physical competitors blew away the lucky fans who witnessed it."