Santino Talks Out-Of-Character About New Facility; What WWE Does Well, SmackDown Viewership

- You can check out an out-of-character Santino Marella giving his latest tour of his new MMA, fitness and pro wrestling school, Battle Arts Academy. The 15,000 sq. ft. facility opened last month in Mississauga, Ontario, you can get more information about it at battleartsacademy.com.

- Last Friday's episode of WWE SmackDown averaged 2.794 million viewers, exactly the same as the week before.

- Australian marketing and advertising site B&T has an op-ed here about WWE being the "content marketing champion." The writer of the article credits WWE for three core items; 1) owning all of their content, 2) knowing their product and listening to their fans, and 3) finding other revenue streams without cannibalizing their core product.