As noted, WWE SmackDown will be moving to Thursday evenings on Syfy next month. Tonight, Syfy will launch their media campaign to promote this move, and you can check out a sneak peek above.
"Quite simply, more young men watch television on Thursday night than on Fridays," said Syfy Executive Vice President of Marketing, Digital and Global Brand Strategy Michael Engleman. "Among Men 18-49, PUTS are 15 percent higher compared to Fridays, expanding the potential audience for SmackDown. Since the majority of broadcast programming skews female, we're also using Thursday nights to counter program."
"WWE's sizable and passionate fan base make SmackDown the #1 entertainment show on Syfy and the most-watched, regularly-scheduled program among key demographics on the network," said WWE Chief Revenue and Marketing Officer Michelle Wilson. "We look forward to bringing the WWE audience to Thursday nights on Syfy."