E! ANNOUNCES SECOND SEASON OF BREAKOUT REALITY SERIES "WAGS" TO AIR 2016
Season One Finale of "WAGS" Airs Tuesday, October 6th at 10p ET/PT on E!
LOS ANGELES – Tuesday, September 29th – E! announced a second season pickup of the one-hour, drama-fueled reality series "WAGS," just ahead of the season one finale airing Tuesday, October 6th at 10:00p ET/PT. Produced by Machete Productions, the hit series is centered around the competitive, fast-paced, and glamorous world of the beautiful, outspoken women who make up an exclusive club of wives and girlfriends of today's hottest professional athletes. Season two will air in 2016.
"WAGS" currently averages 762K Total Viewers and well over half a million P18-49 (568K) in L3s with the most recent installment hitting 600K in the demo, up +5% versus the season to date and building +179% versus LS deliveries (9/22). The series is a massive hit among young women ranking as a Top 6 new series across ad-supported cable for 2015 among highly-coveted W18-34 (421K) joining E!'s I Am Cait (#4) and The Royals (#5). The series delivers E!'s youngest audience with a median age of 24, as well as the network's most diverse audience driven by African American viewership (59% of P18-49). Additionally, 55% of "WAGS" viewers are W18-34 and, within that young female demo specifically, 38% are African American.
"In its freshman debut, 'WAGS' has caught the attention of millions of viewers and become a fan favorite, particularly among young, diverse women," said Jeff Olde, Executive Vice President, Programming & Development, E!. "With the return of the series, viewers will get an even deeper look behind-the-scenes of this exclusive celebrity lifestyle and unique point of view inside the world of sports."
"WAGS" (Wives and Girlfriends of Sports Stars) takes viewers on a wild ride into the lives of some of today's hottest professional athletes from the perspective of the women who stand by their side. These WAGS are playing the most competitive sport out there: getting and keeping that pro-athlete man. The E! series follows an elite group of close friends who are bound together by a strict hierarchy, unspoken rules and plenty of drama - and those who have the coveted ring and a husband with a contract are the ones with all the power. These women are constantly strategizing and fine-tuning their playbooks to keep their place in the line-up among the other WAGS, and to maintain the high-profile celebrity lifestyle that comes along with that role, all while aspiring to their own career goals which include taking over the world of modeling, styling, designing and blogging. As in sports, this game is all about getting that "W" and this pack knows how to play the field!
In the season one finale, Autumn Ajirotutu accuses Natalie Halcro of being in a fake relationship with NFL linebacker Shaun Phillips. At the same time, Natalie gets cold feet about taking things with Shaun to the next level. Meanwhile, Sasha Gates faces complications with her pregnancy, and Olivia Pierson's love life takes a promising turn when Jacksonville Jaguars' tight end Marcedes Lewis asks her out on a date. The finale of E!'s "WAGS" airs Tuesday, October 6th at 10p ET/PT only on E!
"WAGS" is produced by Machete Productions with Amber Mazzola and Lori Gordon serving as executive producers.