- It's worth noting that the WWE Divas featured on Total Divas saw considerable increases in sales for their action figures when the show began. The best selling WWE Diva action figure right now is Paige.
On a related note, WWE babyface action figures still outsell the heel action figures by a significant amount. Superstars who are taken off TV usually drop off in a big way unless it's a top star like Steve Austin, who sells no matter what.
Source: Wrestling Observer Newsletter
Subscribe to The Wrestling Observer by clicking here. Each issue has coverage and analysis of all the major news, plus history pieces. New subscribers can also receive free classic issues.