- WWE has signed a new global licensing agreement with Jakks Pacific to create a new line of products based on WWE series and characters, according to a press release Jakks issued today. Jakks previously began producing WWE figures in the mid-1990's.
Mattel will retain the master toy license for WWE. Their current deal with WWE runs through 2019.
The new WWE Jakks toys will hit stores in 2016 and will include products for everyday dress up, role-play, radio control vehicles, seasonal costumes and Jakks' 3D IT Character Creator brand, as well as action figures across the Asia-Pacific region.
WWE Executive Vice President of Consumer Products Casey Collins commented:
"In addition to our long-standing master toy partnership with Mattel, we are excited to expand our toy portfolio with a company as innovative and creative as JAKKS Pacific. This new line of products will bring to life our favorite WWE Superstars and Divas in a new way that we are sure our fans and collectors of all ages will enjoy."