Advice For People Having Difficulty Purchasing WrestleMania 32 Tickets
As noted, WWE WrestleMania 32 tickets will go on sale to the general public this Friday at 10am EST. The pre-sale kicked off yesterday at TicketMaster.com, you can purchase tickets using pre-sale code TICKET, WWEVIP or DOTCOM. Tickets are $35, $50, $75, $100, $125, $175, $200, $250, $300, $400, $850, $1,000, and $2,000. Several users have e-mailed us regarding problems with purchasing tickets, and Wrestling Inc. reader Jordon passed along this advice:
I wanted to pass along some information to provide your readers with a better, less frustrating way to purchase Wrestlemania tickets during the presale and the general sale that occurs tomorrow.
Ticketmaster set up the Wrestlemania ticket sales in such a way that if you don't buy the first "best available" tickets they give you, they lock you out from searching for other ticket options for several minutes. So, if you don't want those $2,000 floor seats or those seats behind the stage, you have to wait several minutes minutes to view another option, and that option will most likely be another set of tickets that are poorly valued. I assume that this practice increases the likelihood that customers will buy poor value seats out of impatience and frustration. If fans are eager to buy tickets, they will be tricked into thinking that only the poor valued seats are available when, in reality, Ticketmaster is pushing the lower value stock first to get eager fans with cash in hand to buy those tickets. To my knowledge, searching for specific sections and price ranges will not give the user any ticketing options, so you have to search for "best available" to have any chance of getting seats. I am not sure if this will change when tickets go on sale to the general public tomorrow.
I was able to beat their system yesterday by using the Ticketmaster app to view ticket options every few seconds, which allowed me to find better value seats. If you turn on "Push Notifications" with the Ticketmaster app in your smart phone, you can bypass the spambot security filter, thus allowing the user to go through ticket options more quickly. I was able to find tickets in the C313 section, which is the area of the arena I wanted, at a reasonable price ($295 per ticket).
I hope that this information is useful in helping readers navigate Ticketmaster. Ticketmaster intentionally creates a ticket-buying user experience that is frustrating to increase the likelihood that users will pay for poorly valued seats.