ESPN has an interview with John Cena, who was discussing his involvement with Wonderful Pistachios' new $55 million advertising campaign. Cena voices the CGI character Ernie the Elephant, which you can check out in the video above. Below are a couple of highlights:
His commitment to WWE:
"I'll answer it like this: Every single day that I don't have an outside obligation, I will fulfill any commitment that I have to WWE. And I will attach this quote with it that every outside obligation I have is to expand the brand of WWE and there has never been a superstar to say that before."
Dropping "The Doctor of Thuganomics":
"To me, there was definitely some method behind it. Hip-hop certainly is in sync with the youth and every day that passes I grow less youthful, as much as I have tried to hold onto it. I knew that the platform really wouldn't be indicative of success. I knew [the PG format] would just drastically change the style and almost cripple the character so I was the one proactively who said 'no' and said 'I would like to take everything another way.'"
Cena also discussed similarities with the Ernie the Elephant character, working for his success, leaving his "Never Give Up" armband in the ring at SummerSlam and more. You can read the full interview by clicking here.