As noted, it was announced today that WWE will premiere a new weekly in-ring series, called WWE Mixed Match Challenge, on Tuesday, January 16th at 10pm EST for the Facebook Watch platform. We have full details on the show at this link. The mixed teams will be revealed on Thursday, January 4th but WWE has already announced that the red brand will be represented by RAW Women's Champion Alexa Bliss, Alicia Fox, Asuka, Bayley, Braun Strowman, WWE Cruiserweight Champion Enzo Amore, Finn Balor, Goldust, Nia Jax, Sasha Banks, The Miz, and a Superstar chosen by the Final Fan Vote, while the blue brand will be represented by Becky Lynch, Bobby Roode, Carmella, SmackDown Women's Champion Charlotte Flair, SmackDown Tag Team Champion Jimmy Uso, Lana, Naomi, Natalya, Rusev, Sami Zayn, Shinsuke Nakamura, and a Final Fan Vote (member of The New Day).
WWE also confirmed that the 12-episode series will see the winners of the single-elimination mixed tag team tournament win $100,000 to support a charity of their choice. Storylines for the mixed matches will be built using videos and other content across the various WWE social media pages. Each 20-minute episode will be filmed in the same venue that WWE SmackDown is taped each week, after SmackDown goes off the air, and will rely on heavy interaction with fans online. We're still waiting for updates on the status of WWE 205 Live and will keep you updated.
Variety reports that Facebook has secured exclusive rights to the new series and they are paying WWE for the distribution rights but WWE will have the option to distribute the series as VOD content on the WWE Network after an unspecified amount of time.
The episodes on Facebook will have no commercials or advertisements. Facebook is still testing ad insertion for their live programming and they expect to eventually sell advertising on content that streams via the new Facebook Watch platform but there's no word yet on when that would begin.
Variety also noted that while Mixed Match Challenge will be filmed in the same venue as SmackDown each week, it will have its "own look and feel" as WWE 205 Live and WWE Main Event do. The filming of the show will also use "tighter shots of the action, bolder, brighter graphics and 360-degree video."
Below are videos and Twitter comments from some of the Superstars announced for the show:
There are so many possibilities, but @NiaJaxWWE knows who her ultimate partner would be in the upcoming @WWE Mixed Match Challenge! More info: https://t.co/sDTNLw6UuB #WWEMMC pic.twitter.com/oNs5siQQ07— WWE (@WWE) December 13, 2017
.@WWE is absolutely everywhere. So excited for the #WWEMMC and to find out who my partner is. We could even get matching robes! (Or steal the ones @RealBobbyRoode stole from me!!) ??????????? https://t.co/7ld9T3wQyh— Charlotte Flair (@MsCharlotteWWE) December 13, 2017
Mixed match challenge you say??!!! Why the options are endless! I have a few ideas.... but who would you like to see me pair up with?! https://t.co/ScWl2nVWoo— Becky Lynch (@BeckyLynchWWE) December 13, 2017
#TheNewDay has a LOT to say about @WWE Mixed Match Challenge...— WWE (@WWE) December 13, 2017
Which member will compete? Which female competitor will he be paired with?!@WWEBigE @TrueKofi & @XavierWoodsPhD examine the burning questions! https://t.co/sDTNLw6UuB #WWEMMC pic.twitter.com/yb1V6Hq43i
I can wear my purple outfit again https://t.co/co4kNLy2oH— $asha Banks (@SashaBanksWWE) December 13, 2017
There isn't a person who wouldn't want to be my partner or a team that wants to compete against us. #WWEMMC— Braun Strowman (@BraunStrowman) December 13, 2017