WWE officials have been very aware that they have lost touch with a key demographic - teenagers, according to Dave Meltzer of Wrestling Observer Radio.
There's reportedly been concern that the company will completely lose their teenage viewers when AEW TV starts on TNT in the fall.
WWE's recent attempts at an edgier product will work with keeping teenage fans and making new ones in that demographic. There was a feeling that they had to take this new edgier direction to help with the demo, and for other obvious reasons.
Regarding Superstars that could connect with teenagers, Meltzer noted that there aren't many younger top talents on the main roster, but we could see some called up soon.
The new push for WWE United States Champion Ricochet is likely being done, at least in part, to help with the teenage demographic. New RAW Executive Director Paul Heyman is said to be very high on Ricochet. Meltzer noted that Ricochet is a talent that can likely appeal to teenagers and that is a new goal for the company - to make sure teenagers don't go to AEW before their weekly TV show starts later this year.