WWE filed to trademark “WCW” for merchandise use back on Monday, May 18. The following use description was filed with the USPTO (United States Patent & Trademark Office):
“IC 016. US 002 005 022 023 029 037 038 050. G & S: Cardboard and paper hangtags; cardboard packaging; paper packaging; packaging, namely blister cards; paper for wrapping and packaging; collector albums for sticker collectables; stickers; sticker albums; collectable photos; photo albums; photographs; framed pictures; vinyl and plastic clings; labels, namely printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; postcards; greeting cards; pictures; calendars; posters; decals; temporary tattoo transfers; trading cards; brochures, magazines and newspapers concerning sports entertainment; coloring books; children’s activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; notebooks; memo pads; note pads; date books; address books; agenda books; markers; pens; pencils; calendars; pencil sharpeners; pencil cases; rubber stamps; stamp pads; chalks; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; paper; stationery; indoor ornaments of paper”
WWE also filed to trademark “Total Divas” on May 18. The following use description was filed with the trademark:
“IC 009. US 021 023 026 036 038. G & S: Computer software, namely, software for the creation of mobile internet applications and client interfaces; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-roms, video output game machines for use with televisions; video and computer game software; cinematographic and television films, namely, motion picture films in the nature of sports entertainment; pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassette tapes, pre-recorded DVDS and pre-recorded audio cassettes, all featuring sports entertainment; interactive video game programs and computer game cartridges; mouse pads; disposable cameras; sunglasses; sunglass cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; cases for mobile phones; walkie talkies, protective helmets; sports helmets”
In other WWE trademark news, the company abandoned their trademark for “Rated R Superstar” on Thursday, May 21. The abandonment comes after WWE originally filed to trademark the nickname used by WWE Hall of Famer Edge back on Sunday, April 5, which was Day 2 of WrestleMania 36 when Edge made his in-ring singles return.
The following use description was included with the original “Rated R Superstar” filing:
“IC 041. US 100 101 107. G & S: Wrestling exhibitions and performances by a professional wrestler; providing wrestling news via a global computer network”
WWE previously abandoned the “Rated R Superstar” trademark back on January 20, 2014 after originally filing for it on September 17, 2012. Edge retired back in April 2011.