MLW And WAVE.tv Announce New Strategic Rights Partnership
Major League Wrestling and WAVE.tv have announced a new strategic rights partnership for social distribution.
The new content, distribution and sales partnership will increase the volume of MLW coverage across WAVE.tv's portfolio of media brands, mainly their combat sports media brand "HAYMAKERS."
"Wrestling has the most active social media fan base in combat sports, so being able to expand and connect with fans in a deeper sense to share our immersive rivalries, fights and athletes with WAVE.tv is a great next step for us," said MLW CEO and Founder Court Bauer. "MLW embraces emerging trends and tech and WAVE.tv is a perfect match for the league. We expect this partnership will encourage continued growth of our fan base while also giving WAVE.tv's 60 million plus followers and subscribers content matched to their interests as well."
Below is the full press release sent to us today by MLW:
MLW and WAVE.tv Announce Strategic Rights Partnership for Social Distribution
NEW YORK ? Major League Wrestling (MLW®), the fastest growing pro wrestling league in the world, and WAVE.tv, the sports media company for today's fan, today announced a content, distribution and sales partnership that will increase the volume of MLW coverage across WAVE.tv's portfolio of media brands, while expanding MLW's fan base across the world.
The agreement will include the social media distribution of MLW athlete and league content across WAVE.tv's portfolio of media brands, with an emphasis on WAVE.tv's combat sports media brand "HAYMAKERS." WAVE.tv will tap highlights and archive moments from MLW to generate programming catered to its Gen Z and Millennial audience of modern sports fans.
"Wrestling has the most active social media fan base in combat sports, so being able to expand and connect with fans in a deeper sense to share our immersive rivalries, fights and athletes with WAVE.tv is a great next step for us," said MLW CEO and Founder Court Bauer. "MLW embraces emerging trends and tech and WAVE.tv is a perfect match for the league. We expect this partnership will encourage continued growth of our fan base while also giving WAVE.tv's 60 million plus followers and subscribers content matched to their interests as well."
"As the fastest growing pro-wrestling property in the world, we're incredibly excited to partner with MLW to package and reimagine their amazing content for today's modern sports fan across WAVE.tv's portfolio of media brands," said Daniel Maas, VP or Partnerships for WAVE.tv. "MLW is a welcome addition to our fast-growing Combat Sports vertical — powered by the HAYMAKERS media brand — where we've added over 10 new rights partners in 2020, covering boxing, MMA, wrestling and much more."
The comprehensive nature of this partnership will also enable WAVE.tv and MLW to work with brands to offer new sponsorship inventory within WAVE.tv's MLW-focused programming.