According to Dave Meltzer on the latest Wrestling Observe Radio, the numbers are closer to what AEW higher-ups "were expecting" and the fact that they didn't set record numbers despite putting together "a great card on paper" didn't come as a surprise to anyone.
Meltzer revealed that the buys for Full Gear, which was available on traditional PPV, FITE TV, and B/R Live, were "a little down in the U.S." but received a slight bump from overseas markets. He also noted that 2019 Full Gear, the first PPV after the premiere of AEW Dynamite, "spooked" AEW management since it did relatively-low numbers [around 90,000].
The fact that this year's Full Gear did a better number than 2019 has also left AEW management pleased, added Meltzer. The show also faced stiff competition from college football and UFC Fight Night: Santos vs. Teixeira.
It should also be noted that AEW Dynamite's ratings suffered a setback during the same time last year, and the viewership plummeted to the 600,000-650,000 mark. This is the reason that Jon Moxley vs. Kenny Omega AEW World Championship match is happening on Dynamite rather than at a PPV or a themed-event, according to Meltzer. "The ratings last November-December went down scarily, and they were losing audience every week. Luckily for AEW, they bounced back by January," said Meltzer.
AEW brass doesn't want a repeat of last year and putting Moxley vs. Omega on Dynamite is a way of a ensuring the ratings remain steady or see a bump. As reported, this week's post-Full Gear edition of Dynamite drew 764,000 viewers (+6.6% from last week) on TNT.