WWE Chief Brand Officer Stephanie McMahon issued a letter this morning with the new tagline that the company has been using since fans returned to the crowd for WrestleMania 37 – “Then. Now. Forever. Together.”
Stephanie recalled how she stood on the stage for Night One of WrestleMania 37 as her father, WWE Chairman & CEO Vince McMahon, welcomed the crowd back. The said the crowd erupted and while others had tears in their eyes, this reinforced the meaning behind the new tagline.
Stephanie also noted that WWE secured a record 14 new and returning blue chip partners for WrestleMania, including Snickers as the Presenting Partner and Presenting Partner of the Main Event, plus NBCUniversal, Papa John’s, Cricket Wireless, Old Spice, DraftKings, 2K, Nissin, and Credit One Bank.
She went on to tout the 1.1 billion video views from WrestleMania 37 Week, along with 31 million hours of content that was consumed, and 115 million engagements to WWE-related content. Stephanie also revealed that WWE Superstars and executives participated in more than 300 media interviews to promote WrestleMania 37 Week.
She wrote, “It takes the effort of so many different people to make WrestleMania happen, especially during a global pandemic. Thank you to our friends, partners, employees, and of course, our Superstars for making it possible.”
You can read Stephanie’s full letter below, along with the new intro:
On Saturday night, I stood on stage at Raymond James Stadium, surrounded by WWE Superstars, in front of a 103 ft long pirate ship, and looked out into a sea of fans. My father, WWE Chairman and CEO, Vince McMahon, addressed the crowd and said: “Throughout this past year our WWE Superstars performed tirelessly for all of you. Week after week, month after month but we all knew there was something missing, something very important, THE most important, and that would be all of you, our fans, the WWE Universe. And as we emerge from this dreadful pandemic on behalf of our entire WWE family, we would simply like to say thank you and welcome you to, WRESTLEMANIA!”
The 25K in attendance erupted and the rest of us had tears in our eyes; reinforcing the meaning behind our new company signature that started the show, “Then. Now. Forever. Together.”
WrestleMania streamed exclusively from its new home on Peacock in the U.S., and WWE Network around the world, taking place over two nights and making history.
Sasha Banks and Bianca Belair became the first Black female Superstars to main event WrestleMania. We had live musical performances from Bebe Rexha, Wale, Ash Costello and Ashland Craft, and Grammy award-winning artist Bad Bunny and YouTube influencer Logan Paul found themselves getting in on the action inside the ring. Bad Bunny’s performance receiving praise from ESPN touting it as “…one of, if not the, most impressive showings by a celebrity in the ring.”
WWE also secured a record 14 new and returning blue chip partners for WrestleMania including Snickers as the Presenting Partner for the sixth consecutive year and Presenting Partner of the Main Event, NBCUniversal, Papa John’s, Cricket Wireless, P&G’s Old Spice, DraftKings, 2K, Nissin, and Credit One Bank.
Across YouTube, WWE.com and WWE social media content during WrestleMania Week, video views hit 1.1 billion, 31 million hours of content was consumed, and WWE-related content saw 115 million engagements. WrestleMania was also the world’s most-social program both nights of the weekend, delivering 71 Twitter trends in the U.S. alone.
For the first time we launched a series of NFTs featuring The Undertaker, had record breaking WrestleMania weekend e-commerce sales and record merchandise per capita sales in stadium.
WWE Superstars and executives participated in more than 300 interviews to promote our WrestleMania celebration including appearances on Jimmy Kimmel Live!, TODAY Show, ESPN Get Up, FOX & Friends, E! and Access Hollywood. And because we always want to leave our host city better off than when we arrived, we held more than 10 community activations throughout the week, from our community caravan where we recognized 11 local community leaders; to teaming with FOX Sports and Good Sports to donate sports equipment to Special Olympics Florida; and working with Feeding Tampa Bay, University of FL IFAS program, the Healthy Living Coalition, Nestle Waters and the Tampa Bay Sports Commission to dedicate the first of five sustainable community gardens throughout the Tampa Bay area to combat food insecurity.
It takes the effort of so many different people to make WrestleMania happen, especially during a global pandemic. Thank you to our friends, partners, employees, and of course, our Superstars for making it possible.
I hope to see everyone in person soon,