Backstage Note On Lilly's WWE Future With Alexa Bliss

WWE officials will reportedly be keeping a close eye on merchandise sales during SummerSlam Week, apparently as a determining factor in the future of certain characters.

It was noted by Andrew Zarian of the Mat Men podcast that merchandise sales will determine a lot this week. It was also said that SummerSlam weekend merchandise sales "will be the story" when it comes to Lilly, the possessed doll that belongs to Alexa Bliss.

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Lilly will likely play a role in Bliss' match with Eva Marie at SummerSlam on Saturday.

For what it's worth, WWE Shop has several new Lilly items – a $29.99 plush doll, a $27.99 Lilly-Lution t-shirt, a $24.99 Bliss and Lilly 18x24 poster, a $27.99 Bliss "Lilly Made Me Do It" t-shirt. They also have a $54.99 Bliss/Lilly zip hoodie,plus the Bliss/Lilly "Play x Pain" t-shirts that are currently marked down 20%, priced at $19.99 and $22.39 depending on size.

Stay tuned for more.

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