Mark Shapiro Claims TKO Has Full Creative Control Over WWE

Mark Shapiro clarified TKO had total control over WWE creative while answering criticism of celebrity involvement on the road to WrestleMania 42. 

Shapiro, TKO's Chief Operating Officer, visited the University of Alabama ahead of the "Show of Shows" last weekend. 

During which, he was asked by one student about the reception to TKO's perceived involvement in creative, with the likes of Pat McAfee, Jelly Roll, IShowSpeed, and influencer turned WWE Superstar, Logan Paul, so involved with the build to and then eventually the event. 

The interaction was recorded and posted on Reddit by User/South-Persimmon-5342.

"First of all, [TKO] has complete control. So we're responsible," Shapiro clarified, continuing to defend the product that has been distributed thus far. "What I will tell you is WWE is growing every way," he said. "It's really exploded... As far as the stars part of it, I don't think that's true."

Shapiro pointed to the trajectory of Dwayne "The Rock" Johnson from WWE into Hollywood, and justified that stars moving the other way is not new to the industry, it's just being done at a grander scale. 

"Having Hollywood tie-ins and celebs and stars; Logan Paul, and Pat McAfee, and Mark Wahlberg shows up and does his thing, or Tyrese Haliburton... That's not new, it's just on a larger stage. We're spending a lot more money to market the brand, market the content. And when you do that you're gonna win some folks over, but you're also going to chase some folks away."

Wahlberg was conspicuous considering the fact that he is a name to have been involved in anything recent with WWE. His last significant role saw him open WrestleMania 38 as "The Most Stupendous Two-Night WrestleMania in History."