WWE HOFer Goldberg Set To Appear On Reality TV Series

Bill Goldberg has faced some of the biggest names in professional wrestling, but an upcoming appearance will put him in a very different kind of arena: "Shark Tank."

According to the Wrestling Observer Newsletter, the WWE Hall of Famer will enter the ABC business reality television show on Wednesday, November 4 at 10 PM ET with the aim of locking down a deal for his company, HeroCovers.

Co-founded by Goldberg, HeroCovers creates customized photo-realistic covers designed for cars, trucks, boats, motorcycles, car seats, and steering wheels. Per the company's official website, its mission is to "deliver superior car covers that combine durability, function, and flair. Each of our covers is a one-of-a-kind masterpiece, meticulously crafted to fit your vehicle perfectly and safeguard it from the elements." HeroCovers claims its materials offer both indoor and outdoor protection, with waterproof fabric standing up to rain, snow, and the sun.

The automotive manufacturer confirmed its upcoming "Shark Tank" outing on Instagram, showing prospective customers a real-life look at one of its vehicle covers before Goldberg makes his formal pitch. The "Shark Tank" episode is titled "Kevin in a Headlock," referencing the crossover between long-time investor Kevin O'Leary and Goldberg. Whether Goldberg will reach a deal with O'Leary or another shark has yet to be seen.

Goldberg, a former WWE Champion, retired from in-ring competition in July 2025. His final pitted him against then-WWE World Heavyweight Champion GUNTHER at Saturday Night's Main Event in Atlanta. "The Ring General" emerged victorious by making the WWE legend fade to the sleeper hold. Afterward, Goldberg delivered his official farewell to wrestling fans.