Report: AEW Was Forced To Change Terminology During Blood & Guts Match

AEW had their annual "Dynamite: Blood and Guts" episode on Wednesday. The show kicked off with the women's match for the second consecutive year. Willow Nightingale came to the caged rings wearing a backpack that contained toy bricks and broken glass. You might be thinking, "aren't toy bricks just LEGOs?" and you'd likely be correct. However there is a reason that commentary referred to them as toy bricks.

On Wrestling Observer Radio, Bryan Alvarez revealed that they can no longer say Legos in WWE, which surprised Dave Meltzer.

"They made it very clear that they have to call them toy bricks. Every time somebody accidentally said the word LEGOs, they had to correct it to toy bricks. So toy bricks got involved here."

Alvarez didn't provide a reason that AEW is not allowed to use the well known brand name that is synonymous with toy bricks. However, LEGO has a Fair Play Policy that talks about counterfeit items that use the LEGO logo, protecting their trademark, and how Internet users should refer to their products. While it doesn't specifically mention TV, AEW was likely erring on the side of caution and using the more generic term.

If you use any quotes from this article, please credit Wrestling Observer Radio and provide a h/t to Wrestling Inc. for the transcription.