WWE RAW Superstar Bobby Lashley is one of the celebrities announced for the new national advertising campaign for Bob’s Discount Furniture.

Bob’s announced this week that Lashley is one of the “Unexpected Celebrity Partners” featured in their new “lively, national brand campaign” titled Assemble The Bobs, to celebrate the company’s growth and entry into new markets.

The campaign launched on Monday across TV, radio, digital, and in-store channels, and features Lashley, actor Rob Schneider, rapper/actor Vanilla Ice (aka Rob Van Winkle), a likeness of artist Bob Ross, model/actor Roberto Hernandez, and Bob’s founder Bob Kaufman. The campaign also includes details on how the pubic can become Honorary Bobs.

“After 30 years in business and with 150 Bob’s coast-to-coast and counting, it was only a matter of time before we needed to call in more Bobs,” said Steve Nesle, Chief Brand Officer of Bob’s Discount Furniture. “Stylish, affordable furniture in every home in America – who wouldn’t want to answer that call?”

Lashley was billed in a press release as “‘The All Mighty’ Bobby Lashley, WWE Superstar, WWE Champion, three-time wrestling national champion and four-time wrestling All-American.”

The campaign includes 30 and 60 second spots and invites Bobs from all over to join the company, letting consumers know where they can find stylish and quality furniture at affordable prices. The campaign will be included in programming such as This is Us (NBC), Chicago Fire (NBC), I Can See Your Voice (FOX) and the Olympics (NBC/Peacock).

Bob’s Discount Furniture was founded in 1991, and is one of the fastest growing furniture retailers in the country.

You can see Lashley and other Bobs in the commercial below:

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