Former WWE Superstar Keith Lee has filed to trademark his “Limitless” nickname and a new logo.

Lee filed to trademark the “Limitless” name, which he used before WWE and during WWE, on January 20. He also filed to trademark a new L-shaped logo, which you can see below.

Lee included the following use description for his “Limitless” filing with the USPTO (United States Patent & Trademark Office):

“Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports for entertainment purposes”

It’s interesting to note that Lee’s application includes a few images that show the “Limitless” nickname on his gear while working the indies, but also a photo of “Limitless” across the chest of one of Lee’s WWE Shop t-shirts.

Below are the two use descriptions included with the logo trademark filing, along with a photo of the logo itself:

“Hats; Shirts; Socks; Sweatshirts; Bandanas; Hooded sweatshirts”

“Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports for entertainment purposes”

WWE filed to trademark the “Keith Lee” name back back on August 27, 2019, while it looks like Lee filed for a similar trademark on the same name on December 18, 2020.

Lee was released from his WWE contract on Thursday, November 4, along with other budget cuts. He will become a free agent when his 90-day non-compete clause with WWE expires on Wednesday, February 2.

Stay tuned for more.

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