WWE HOFer Ric Flair Reportedly Suing Digital Talent Agency Over Likeness Rights

"The Nature Boy" Ric Flair might be retired from in-ring competition, but he's now taking the fight to a digital agency, FAM Networks, which he claims tricked him into signing away the rights to his image and likeness.

According to a new lawsuit obtained by The Independent, Flair signed a contract with FAM Networks just 14 minutes after receiving it, despite allegedly having no legal counsel present to review the contract. Flair's complaint further claims that the deal signed away extensive rights over his name, image, likeness, voice, social media accounts, and commercial identity.

"What FAM did was simple: it waited until he needed help managing the digital legacy of everything he had built, presented him with a document he was not equipped to understand, told him he had lawyers when he did not, gave him fourteen minutes to read it, and walked away with a perpetual license to his identity," the complaint reads.

The Independent reached Flair via phone, wherein he said that he "wants to bury" FAM Networks, claiming that he's lost at least $250,000 in revenue. Flair intends to fight to regain control of the name he spent decades building, while also hoping his case ultimately benefits others who've run into similar situations to his own experience with FAM. The Independent said they attempted to reach FAM Networks through five different departments, but all of their messages were returned as undeliverable.

According to Flair, FAM Networks has taken control of his Facebook page and locked his team out of it. The deal was signed back in December 2025, and the complaint states that Flair received the agreement that same month before ultimately signing it.

The complaint alleges that FAM was aware that Flair had no lawyer, yet included a clause stating that he did. FAM allegedly offered a slate of speaking engagements and appearances to Flair, from which he'd receive 90% of the proceeds, along with other collaborative projects and social media opportunities that were expected to generate a six-figure monthly revenue stream. "These were not aspirations," the complaint argues. "They were contractual obligations."

Furthermore, Flair's complaint alleges that FAM never fulfilled any of its obligations, while enriching itself approximately $20,000 a month through monetizing his Facebook page.

"[Flair] is now asking a judge to rescind the agreement with FAM, to order control of his Facebook page returned to him, a declaratory judgment stating that FAM has no right to his name, image, or likeness, and for a 'complete accounting of revenues generated in his name,'" the Independent reports.

Flair is also seeking at least $10 million in damages. At the time of writing, no trial date has been set yet.

This marks the second major lawsuit Flair has filed in recent years, following a $50 million federal civil lawsuit against former executives and associates of Carma HoldCo Inc., in which Flair and Mike Tyson alleged they were victims of a racketeering and fraud scheme.