The spot featured graphics of news headlines touting AEW recently defeating NXT in the ratings. The headlines featured included "AEW Dynamite Crushes NXT", "AEW Dynamite Trounces NXT" and "AEW Dynamite Buries NXT".
According to Dave Meltzer on Wrestling Observer Radio, the ad was not an AEW idea, so apparently TNT created the spot.
While AEW might not have created the commercial, they have been taking their own shots at NXT. As previously reported, AEW parodied Britt Baker's cameo at NXT Takeover: WarGames last month, by having her replicate her look of shock during a segment on AEW Dynamite.
"Not to mention, [MJF] does the worst Cross Rhodes ever," Cody said. "At least they're botching it on TWO channels now."
Cody's comment was a shot at NXT star Damien Priest's version of the move.
You can check out the AEW on TNT commercial taking shots at NXT below:
New AEW commercial on TNT ??— Randy Cruz (@randyjcruz) December 4, 2019
"AEW delivered on its promises"
"AEW crushes NXT..."
"AEW trounces NXT..."
"AEW Dynamite buries NXT..." pic.twitter.com/tV01hxcjzx
Yikes?? kinda feel bad for AEW cause this is obviously a TNT Network ad NOT AEW... & doesn't help them at all. Odd timing too, w/ NXT winning the last 2 wks??— BC Amplified (@BcAmplified) December 4, 2019
Either way, I told you guys this would happen between USA & TNT. Was only a matter of time. Networks don't like to lose. pic.twitter.com/v5aKT6xZN9